Thursday, 15 March 2007
Crossing the Chasm
In the fast moving world of technolgy 16 years is a huge chasm to cross. What can a book written in 1991 tell us about the marketing and strategy formulation for technology companies today?
Quite a lot as it turns out. We review Moore's classic Crossing the Chasm, providing high level commentary on the text, before examining the strengths and weaknesses of his argument.
Crossing the Chasm critical commentary here...